Volkswagen Contortionists

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All drivers have trouble finding on-street parking, and then face the additional challenge of fitting into the spot in one motion. To promote Volkswagen’s Park Assist feature as the solution to that issue, DDB set out to create a metaphor to illustrate the challenge. The result: contortionists—people who can wedge themselves in tight spots, much as Park Assist does for drivers.

VOLKSWAGEN
PARK ASSIST
DDB MEXICO Mexico City, MEXICO

FERNANDO QUIROZ CREATIVE DIRECTOR

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JUAN SALVARREDY PHOTOGRAPHER
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